We are witnessing the devastating effects that modern day capitalism has brought to our everyday lives. Climate crisis, income disparity, consumer plastification, deforestation and endangered biodiversity ring a call to immediate action. A radical paradigm shift is required to disrupt today’s status quo. This paradigm shift begins with transforming education and entrepreneurship in a way that delivers new disruptive products and services to market and promotes the wellbeing of the planet.
The Answer Lies in Tokenisation of Sustainable Innovation
HEIDI is a Swiss crypto payment and utility token which delivers sustainable social impact through the creation of an unprecedented circular economy and innovation pipeline of Education, Research, and Social Entrepreneurship.
HEIDI is a Swiss investment grade cryptocurrency because it is a stable storage of value based on its fungibility and ever increasing utility within the sustainable circular economy that is created by the model.
Problem & Solution
The Status Quo Business Education is Inadequate
The status quo approach to delivering a business education produces graduates who are merely prepared to perpetuate the failing principles of capitalism 1.0. This is largely rooted in the fact that the majority of conventional colleges and universities receive funding from the very industries which capitalism 2.0 seeks to disrupt. Therefore a new funding mechanism must be invented to catalyze the design and market entry of sustainable products and services.
We believe that tokenisation is the answer to delivering a needed educational shift which consistently delivers the new entrepreneurial mindset.
There is a Lack of Focus on Sustainability Driven
Research today is often disconnected and unfocused and fails to realise that the four cornerstones of sustainability lie in promoting biodiversity, consumer deplastification, decarbonisation, and democratising education. The nexus where these four cornerstones meet, provides a solid foundation for delivering true sustainability for our planet. True sustainability is therefore reached when a cohesive and focused research approach is taken.
Therefore a world-class research facility must be created where the four cornerstones of sustainability research are seamlessly integrated.
There is no Transparency and Traceability of Social Impact Delivery
To be truly sustainable a new product or service must demonstrate a return on investment. This is paramount to the long-term success of any business venture and a sustainable business venture is no different.
The ability to trace the benefits delivered to society and to the planet back to the investments made in the venture requires a new approach, which we firmly believe is best accomplished on the blockchain.
Capitalism 2.0 begins with the notion that we must have a sustainable and circular economy. We strongly believe the only way we will obtain this aim, is to create one of our own. We envision An economic ecosystem called Terra Unum.
The Terra Unum ecosystem begins with a unique approach to education that develops modern leaders and promotes social entrepreneurship. This education is obtained at Terra Unum college in Interlaken Switzerland.
The ecosystem is sustainably fed by cutting edge laser-focused research by the faculty and students at Terra Unum, to solve the biggest challenges facing humanity namely,
- How do we promote biodiversity
- How do we move the consumer away from plastification
- How do we decarbonise our mobility and
- How do we democratise education
But we must do more than just approach this challenge academically, we must bring about radical change through disruptive products and services which collectively address the deficits of capitalism 1.0.
We have an answer, and it’s called HEIDI. HEIDI tokenises the sustainable delivery of social impact products and services in a way that creates a circular economy for those products and services, so that momentum and adoption is accelerated.
HEIDI serves as the currency of this new ecosystem and hence the currency of Capitalism 2.0.
HEIDI TOKEN OFFERINGS
HEIDI PRESALE – JULY 15 until AUGUST 31, 2020
30 days after token sale ends
HEIDI INITIAL EXCHANGE OFFERING – OCTOBER 2020
(10% of total minting)
CHF 25 million
30 days after token sale ends
ZERO USD EXPOSURE
The value of the HEIDI token will not be directly affected by the value of the USD.
This token is fully decentralized without any dollar based commodity serving as the base product through which its value is exerted.
We have targeted a HEIDI token value of CHF 100 by end of year 2021, this will be achieved by rapidly scaling up the ecosystem of the HEIDI circular economy which will increase demand for the Token.
OFFICIAL LAUNCH DATE
The public offering of the HEIDI Token is in December 2020. We will be holding two funding rounds prior to the ICO - a Pre-sale and Private Regent Sale.
In preparation for full fungibility of the HEIDI Token, HEIDI has been placed on several global exchanges and is available on TRUST WALLET.
HEIDI is limited to a total minting of 12’910’000 tokens which are digitally encrypted and issued by Winston Graf AG in Switzerland.
HEIDI’s vision is to become the currency of Capitalism 2.0 through the creation of an unprecedented circular sustainable ecosystem of products and services which improve the lives of everyone.
- HEIDI INVESTOR DOCUMENT SET COMPLETE (White Paper, Prospectus and Subscription Package)
- APPLICATION FOR APPROVAL SUBMITTED TO SWISS REGULATOR, LIMITED PRIVATE PRE-SALE BEGINS
- PROSPECTUS AND TOKEN APPROVED / HEIDI TRADABLE ON EXCHANGES AND TRUSTWALLET (Begin Public Pre-Sale -Total HDI 100‘000 @ ETH O.100 - Minimum Subscription 100 HDI)
- PRIVATE ICO TO REGENT INVESTORS / Total HDI 500‘000 Price: 0.110 ETH (Minimum Subscription 10‘000 HDI)
- ICO PRESALE BEGINS / PUBLIC OFFERING Total Tokens: 500‘000 Price: .1250 ETH (minimum subscription 250)
- PRESALE ENDS (PUBLIC ICO ON EXCHANGES COMMENCES) / Total Tokens: 500‘000 Price: Current ETH Exchange Rate
Winston Graf, MBA
Over 25 years successfully leading Global and Swiss Business/IT Projects, Merger and Acquisitions, as well as Regulatory Projects including for her Majesty’s Government (FSA). Swiss Citizen
Marc Sherry, B.A.
Over two decades experience in Trading Platforms, Financial Networks, and Private Banking in Switzerland and European Wealth Management Advisories. British Citizen
Chief Information Officer
Over 25 Year background in Swiss Financial Services IT and Security, Global Project Management and Corporate IT Security Strategy. Swiss Citizen
Chief Operational and Risk Officer
Globally experienced Executive Leader within the Banking, Finance and Wealth domains. Awarded Certified membership of the British Computer Society. British Citizen
Frequently Asked Questions
WHAT IS THE HEIDI PRESALE?
The HEIDI Pre-Sale is a limited duration HEIDI Token offering, in which we are reserving the first 100'000 HDI for our loyal community of early adopters. You will never see HDI at this low price again, so now is the time to act to avoid disappointment.
WHAT IS THE HEIDI ICO?
During the subscription period, you may acquire HEIDI tokens prior to their full release onto the exchanges and to the general public
HOW CAN I PURCHASE HEIDI?
You may use Ethereum, Bitcoin or FIAT currencies such as CHF, EUR, but not USD
HOW CAN I PARTICIPATE IN THE HEIDI ICO SALE?
You need to simply register here online, complete the KYC requirements and fund your wallet
HOW WILL MY PARTICIPATION BENEFIT ME?
You will be acquiring HEIDI at a special ICO price, which will be under the official launch price at the time of public offering. You will also receive a bump of 10% of all tokens purchased as a early investor benefit. Please see Terms of Coin Sale
+41 (0)44 554 1000
CH-3800 Interlaken, Switzerland